Heedra Shopify Widget for PopUp Event

How a skincare brand used Dermaself’s AI skin analysis as an interactive popup experience, helping guests discover the most suitable products for their skin and driving product engagement and purchases.

138

Quiz Sessions

+44,2%

Completation Rate

4,5

Quiz Sessions per day

About Heedra

Heedra is an Italian skincare brand focused on creating effective, ingredient-conscious routines designed to support healthier, balanced skin through a modern and accessible approach. The brand offers a curated portfolio of products targeting concerns such as blemishes, excess sebum, hydration, and skin sensitivity.

Through its direct-to-consumer Shopify experience, Heedra aimed to make skincare discovery more interactive and personalized during its popup activation. By integrating Dermaself’s AI skin analysis, the brand transformed the event experience into a guided skincare journey, helping guests discover the most suitable products and routines for their individual skin needs.

Client Profile

Industry

Skincare E-commerce

Platform

Shopify

Product Range

25 SKUs

Target Audience

Skincare Enthusiasts

Integration Time

5 days

The PopUp Experience

Interactive Event Experience

Guests engaged with Dermaself’s AI skin analysis during the popup event, receiving personalized skincare recommendations based on their individual skin needs

Increased Product Discovery

The AI experience helped visitors discover the most relevant Heedra products and routines beyond their initial product interest

Scalable Skincare Guidance

Heedra transformed the popup activation into a personalized skincare consultation experience without relying entirely on manual support

From Popup Activation to Ecommerce

Following the event results and customer engagement, Heedra decided to extend the AI-powered experience to its online store through the Dermaself widget

“People were genuinely curious to try the AI skin analysis and actively engaged with the experience throughout the popup. The activation helped customers discover the products most suited to their skin in a more interactive and innovative way.”

— Danila Iorio, Founder, Heedra

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