The result of 30 years of clinical research

Turn every visit into a personalized skincare routine

Dermaself analyzes skin from a selfie and recommends the best skincare routine across your catalog using AI and ingredient intelligence.

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Analisi del viso con intelligenza artificiale e contorno luminoso

How It Works

Your customers take a selfie: Dermaself analyzes their skin and recommends the right products from your catalog.

Built on clinical research and ingredient analysis, it works on your e-commerce and in your stores.

Illustrazione step 1: scatta una foto con lo smartphone

Step 1

A selfie, online or in store

Customers take a selfie on your website or in your store, from their phone or a tablet.

Illustrazione step 2: analisi della pelle

Step 2

AI skin analysis

The AI detects blemishes, wrinkles and fine lines, dark spots, redness, pores, texture, dryness and dehydration.

Illustrazione step 3: routine di skincare personalizzata

Step 3

A routine from your catalog

Results are matched with your products to build a personalized skincare routine.

PARTNERS

AI Skin Analysis

AI Skin Analysis backed by 30 years of clinical research​

Dermaself's AI builds on Derming's dermatological research, and its skin classification has been validated on over 100,000 clinical images. It reads the skin in a selfie and matches each need with the right products in your catalog.

8 Types of Pimples & Blemishes

Fine Lines, Wrinkles & Loss of Firmness

Redness & Sensitivity

Dark Spots & Hyperpigmentation

Pore Size & Skin Texture

Under-Eye Bags & Dark Circles

Oiliness, Shine & Skin Balance

Dryness & Dehydration

Analisi della pelle del viso con legenda dei tipi di acne

Your Personalized Routine

Detergente viso Gentle Cleanser Dermaself

Gentle Cleanser

Step 1: Cleanse

€ 24

Vaso di crema idratante Daily Moisturizer Dermaself

Hydrating Moisturizer

Step 2: Hydration

€ 36

Siero per il viso Dermaself

Vitamin C Serum

Step 3: Serum

€ 42


Total Bundle

€102

AI Skin Analysis

From skin analysis to a complete skincare routine

Dermaself connects skin analysis with the products available in the catalog to create personalized routines and recommend complementary products. Across the projects analyzed, this approach was associated with a 20% increase in average order value and a cross-selling rate up to 3.2 times higher.

Source: Comparison of sessions that have completed the Dermaself Skin Test and sessions that have not, average of over 12 e-commerce sites in the last 12 months.

+20%

Average Order Value

3.2x

Cross Sell Rate

AS FEATURED IN

Ingredients Intelligence

Ingredient-based skincare recommendations

With Ingredients Intelligence, Dermaself reads the INCI list, the official ingredient list printed on every cosmetic, of each product in your catalog. It recommends the products whose ingredients best suit the customer's skin and checks that they work well together, so every routine stays balanced.

Schermata dell'app Dermaself con analisi della pelle e routine personalizzata

Measurable Business Impact​

Tangible results achieved by our clients

Icona conversion rate

+28%

Conversion Rate

Increase in conversion rate

Icona average order value

+17%

Average Order Value

Increase in average order value

Icona repurchase rate

+22%

Repurchase rate

Increase in repeat purchases

Icona user satisfaction

4.8/5

User satisfaction

Average user rating

INTEGRATIONS

Integrate Dermaself with the
platforms you already use

Dermaself integrates with e-commerce, CMS and CRM platforms such as Shopify, WooCommerce, WordPress and Salesforce, allowing you to insert AI Skin Analysis and custom skincare recommendations directly into the brand's customer experience.

Bring Dermaself’s AI Skin Analysis into your brand’s customer experience​

Integrate selfie-based skin analysis and personalized skincare recommendations into your e-commerce platform or retail store, matching customers’ skin needs with the products available in your catalog.

Book a Demo →

Frequently Asked Questions

Quick answers to common questions​

What is Dermaself and how does its AI Skin Analysis work?

Dermaself is a Milan-based beautytech company that helps beauty brands, retailers and e-commerce sites recommend the right skincare through AI skin analysis. The user takes a guided selfie. Dermaself’s AI then evaluates visible skin characteristics, builds a personalized skin report and recommends products whose ingredients suit that skin.

What skin characteristics can Dermaself analyze from a selfie?

From a single selfie, Dermaself’s AI skin analysis evaluates eight visible skin characteristics (pimples, dryness, wrinkles, dark spots, redness, skin laxity, enlarged pores and dark circles). It compares each one with the average for the user’s age and marks it “OK” or “To improve” in a personalized skin report. The report then powers personalized skincare recommendations, each with a short note explaining why the product was chosen.

Who is Dermaself designed for?

Dermaself is designed for beauty businesses that want to recommend skincare based on each customer’s skin: cosmetic brands, beauty retailers, pharmacies, aesthetic clinics and beauty e-commerce sites. They can offer the AI skin analysis online, through a website widget or a Shopify app, and in store, through QR codes, totems or tablets.

Where can Dermaself be used?

Dermaself can be used wherever a beauty business meets its customers, both online and in store. Online, it runs as a widget on the brand’s website or as a Shopify app on the e-commerce store. In physical locations, such as shops, pharmacies, clinics, events and pop-ups, customers start the analysis by scanning a QR code with their phone or by using a totem or tablet.

Which platforms can Dermaself integrate with?

Dermaself integrates with Shopify through the Dermaself Shop Connector app, and with WordPress and WooCommerce through the Dermaself Skin Advisor plugin, so businesses can add it to their own website or online store. In physical stores, Dermaself runs on totems and tablets, or on customers’ phones through a QR code.

What is Dermaself’s AI Skin Analysis based on?

Dermaself’s AI Skin Analysis is based on the dermatological research of Derming, an Italian research center with 30 years of experience in skin science. Dermaself combines that dermatological expertise with artificial intelligence trained to recognize visible skin characteristics in a selfie. Its skin classification has been validated on more than 100,000 images.

Contact us

Tell us about your brand or project: our team will get back to you by email.