Quiz Sessions
Completation Rate
Skin Analysis Completed
Shaka Beauty Hotel was an immersive beauty experience created by Shaka, OVS’s Beauty Edit concept, during Milan Beauty Week 2026. Hosted at Garden Senato in Milan, the five-day activation brought together 37 beauty brands in a space dedicated to beauty discovery, skincare and makeup.Dermaself integrated its AI-powered skin analysis into the experience, allowing visitors to move from a selfie to a personalized understanding of their skin and discover a skincare routine tailored to their individual needs.
Industry
Beauty Retail
Activation
Milan Beauty Week
Location
Garden Senato, Milan
Duration
5 days
Brands
37 Beauty Brands
The experience needed to work quickly and smoothly in a high-traffic beauty event with thousands of visitors
With dozens of beauty brands and products to explore, visitors needed an easier way to identify products relevant to their individual skin needs
The challenge was to make a large-scale event feel personal, giving each visitor an experience based on their own skin
Skin analysis needed to translate into real product discovery, connecting digital personalization with products available through OVS
Dermaself created an AI-powered skin analysis experience for Shaka Beauty Hotel, designed to turn a few minutes at the event into a personalized skincare journey. From a selfie, visitors could analyze visible skin concerns, understand their results and receive a personalized skincare routine based on products available at OVS.
Visitors took a selfie directly from the Dermaself experience. The AI analyzed visible skin parameters including blemishes, dark spots, wrinkles, pores, redness, hydration and skin laxity.
User Experience: A quick, intuitive skin analysis designed to work even in a high-traffic event environment.
Based on the AI skin analysis, each visitor discovered their main skin concerns and received a personalized skincare routine featuring selected products available at OVS.
User Experience: From skin insights to relevant product recommendations in just a few minutes.
Visitors could receive their personalized routine by email, together with a 20% discount on their recommended products, redeemable at selected OVS stores in Milan during Milan Beauty Week.
User Experience: A seamless journey connecting AI-powered personalization with physical product discovery and retail.
✓ AI-powered selfie skin analysis
✓ Personalized skin results
✓ Ingredient-first product matching
✓ Personalized skincare routines
✓ OVS product catalogue integration
✓ Automated post-analysis email
✓ In-store discount integration
✓ High-traffic event experience
✓ GDPR-conscious image handling
AI Skin Analyses
Analysis Frequency
Completion Rate
Shaka Beauty Hotel showed how AI skin analysis can be integrated into high-traffic beauty events without sacrificing personalization.In five days, more than 2,600 visitors moved from a selfie to a deeper understanding of their skin and a skincare routine tailored to their individual needs.With an average of one completed skin analysis every 55 seconds, the activation demonstrated how AI can make personalized beauty discovery accessible at scale, connecting skin analysis, product recommendation and physical retail in one seamless experience.
Turn your next beauty event, retail activation or pop-up into a personalized skincare experience with Dermaself.
Quick answers to common questions
AI skin analysis can turn a beauty event into a personalized experience. Visitors take a selfie, receive an analysis of visible skin concerns and discover skincare products and routines matched to their individual needs.
Yes. At Shaka Beauty Hotel during Milan Beauty Week 2026, Dermaself delivered more than 2,600 AI skin analyses in five days, with an average of one completed analysis every 55 seconds.
Dermaself analyzes visible skin parameters including blemishes, dark spots, wrinkles, pores, redness, hydration and skin laxity, using the results to create personalized skincare recommendations.
Yes. Dermaself connects skin analysis results with a beauty brand or retailer's product catalogue to generate personalized skincare routines and product recommendations based on each user's detected skin needs.
