More than 2,600 AI skin analyses were completed in five days at Shaka Beauty Hotel during Milan Beauty Week. Dermaself recorded 2,632 completed analyses across the activation – one every 55 seconds – and three out of four people who started the experience completed the full journey through to their personalized skincare routine.
From 16 to 20 September 2026, Dermaself brought its AI skin analysis technology to Shaka Beauty Hotel, the immersive beauty experience by Shaka, OVS’ Beauty Edit, at Garden Senato in Milan during Milan Beauty Week.
The activation shows how AI-powered personalization can become part of a high-traffic physical beauty environment while extending the experience beyond the event through digital touchpoints.
AI skin analysis can work at scale in a beauty event when visitors can complete the experience independently through digital touchpoints designed for high-traffic environments. At Shaka Beauty Hotel, Dermaself integrated tablets into statement mirrors with built-in LED lighting, making the technology part of the physical beauty experience.
Source: Dermaself internal activation data collected during Shaka Beauty Hotel, Milan, 16-20 September 2026. Metrics are based on session and completion data recorded during the activation.
The majority of completed skin analyses took place through the mirrors, showing how the experience could handle a large number of visitors while remaining self-guided.
Starting from a selfie, Dermaself analyzed visible skin characteristics and connected the results with products selected for the activation to generate personalized skincare recommendations. The skin analysis therefore became the starting point of product discovery rather than a standalone digital interaction.
The experience followed four steps:
For a more detailed explanation of how the technology works, visitors can explore the technology behind Dermaself’s AI skin analysis.
The Dermaself experience was not limited to the physical event: the web-based skin analysis could also be accessed directly from visitors’ own smartphones through a dedicated link.
This connected the physical activation with a digital journey that could continue beyond Garden Senato, showing how the same skin analysis platform can operate across events, physical retail, e-commerce and consumers’ own devices.
For more context on the activation before Milan Beauty Week, visitors can also read the original announcement of Dermaself’s AI skin analysis activation at Shaka Beauty Hotel.
Dermaself brings AI skin analysis, personalized product recommendations and interactive beauty technology to product launches, pop-ups and brand activations.
Explore Dermaself’s AI beauty experiences for events to discover how the same model can be adapted to different customer journeys.
Quick answers to common questions
AI skin analysis can be integrated into a physical beauty experience through tablets, mirrors and other digital touchpoints.
At Shaka Beauty Hotel, Dermaself integrated tablets into LED-lit mirrors, allowing visitors to complete a selfie skin analysis and receive a personalized skincare routine. 2,632 AI skin analyses were completed during the five-day activation.
Yes. A web-based skin analysis platform can extend the same experience to consumers’ own devices.
During the Dermaself activation, visitors could access the skin analysis both through the tablets installed at Shaka Beauty Hotel and directly from their smartphones through a dedicated link.
AI can analyze visible skin characteristics from a selfie and connect the results with products from a brand or retailer’s catalogue.
Dermaself uses this approach to turn selfie skin analysis into personalized skincare recommendations based on individual skin needs.
Yes. At Shaka Beauty Hotel, Dermaself delivered 2,632 completed AI skin analyses in five days, with one completed analysis every 55 seconds across the activation.
Three out of four people who started the experience completed the full journey through to their personalized skincare routine.
Discover how Dermaself can integrate AI skin analysis and product recommendations into your e-commerce, retail, event or beauty experience.
