Why Us
The people behind Dermaself
A beauty-tech company built by science, technology and vision.
The Problem
Millions of consumers feel overwhelmed by skincare choices. Conflicting marketing claims, ingredient confusion, and endless product options create decision paralysis. Beauty brands struggle to help customers find the right products, leading to poor conversions and dissatisfaction.
The Vision
We imagined a world where choosing skincare is as simple as taking a selfie. Where science replaces guesswork, and every recommendation is backed by dermatological intelligence. Where brands and customers both win through personalized, effective product matching.
The Innovation
Combining 30 years of clinical dermatology research with cutting-edge AI technology, we built the first beauty commerce platform that analyzes skin conditions and matches them to compatible product ingredients—not marketing claims. Patented technology developed with top Italian universities.
The Mission
Transform beauty commerce by making it smarter, more personal, and scientifically accurate. Help brands increase revenue while helping consumers discover products that truly work for their unique skin needs. Build trust through transparency and results.
Meet the Team
The experts behind the innovation
Elena
Setaro
CEO
Visionary leader combining business strategy with beauty industry expertise
Lorenzo Musso
CTO
Technology architect building scalable AI infrastructure for beauty commerce
Carlotta Dattilo
Marketing & Brand Manager
Strategic storyteller crafting the Dermaself brand experience
Martina Mazzolin
Social Media Coordinator
Digital engagement specialist connecting with the beauty community
Paola
Mazza
Strategic Projects Lead
25+ years of beauty industry experience driving strategic decisions for custom AI solutions tailored to beauty brands
Eleonora
Peagno
Mobile & Web Developer
Developing seamless web and mobile applications for AI beauty experiences
Our Mission
Helping brands grow while helping consumers choose products that truly work.
Dermaself delivers science-backed skincare routines and measurable business results, powered by AI and real skin analysis.