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E-Commerce
DF18+ Shopify Widget
How an emerging skincare brand transformed their online shopping experience with AI-powered personalization, achieving 28% revenue uplift.
+171
Quiz Sessions
29%
Completation Rate
51
Quiz per day
About DF18+
DF18+ is an Italian skincare brand focused on science-backed formulations powered by 18 patented plant-based active ingredients developed through advanced biotechnology research. The brand combines minimalist skincare routines with high-performance solutions designed to support clearer, healthier-looking skin.
Operating through Shopify, DF18+ offers a curated portfolio of products targeting concerns such as blemishes, excess sebum, dehydration, and skin sensitivity. As the brand expanded its ecommerce presence, it needed a smarter way to guide customers toward the most suitable products and routines for their individual skin needs.
Client Profile
Industry
Skincare E-commerce
Platform
Shopify
Product Range
40 SKUs
Target Audience
Mature Skin
Integration Time
5 days
The Challenge
Customer Confusion
Users didn't know which products matched their specific skin concerns
Low Conversion
High traffic but poor conversion due to decision paralysis
Single-Item Purchases
Most customers bought one product instead of complete routines
Limited Personalization
Generic product recommendations didn't resonate with individual needs
The Dermaself Solution
We integrated the Dermaself AI widget directly into DF18+'s Shopify storefront, creating a seamless personalized shopping journey.
Step 01
Selfie Skin Analysis
Customer takes a selfie directly on the product page. AI analyzes skin in real-time, detecting acne types, pores, redness, texture and other concerns.
User Experience: User sees instant skin analysis results with detected conditions highlighted
Step 02
Personalized Recommendations
Based on detected skin conditions, the widget suggests a complete routine from DF18+ catalog. Products are matched using INCI ingredient intelligence.
User Experience: 3-5 product cards appear with explanations of why each is recommended
Step 03
One-Click Routine Add
Customer can add individual products or the entire recommended routine to cart with one click. Smart upselling increases basket size.
User Experience: Clear CTA buttons: "Add Routine to Cart" or select individual products
Key Features Implemented
✓ White-label branding matching DF18+ identity
✓ Mobile-optimized selfie capture
✓ Real-time skin analysis (under 3 seconds)
✓ INCI-based product matching
✓ Complete routine recommendations
✓ GDPR-compliant data handling
✓ Seamless Shopify cart integration
✓ Analytics dashboard for DF18+ team
The Results
💰 Revenue Impact
Revenue Uplift
+28%
Conversion Rate
+12%
Average Order Value
+18%
📊 User Engagement
Widget Interaction Rate
58%
Routine Add-to-Cart
223 SKU
Repeat Widget Users
16%
Customer Satisfaction
4.7/5
"Dermaself transformed our online store from a product catalog into a personalized skincare advisor. Our customers now feel confident about their purchases, and it shows in our numbers."
— Sibilla Milani, DF18+ Founder & CEO
Ready to transform your skincare store?
See how Dermaself can increase your conversion and revenue